From fuel-guzzling generators to bulldozed sets, landfilled props and hazardous materials to thousands of littered plastic water bottles, the process of producing a film or television show is notoriously wasteful. This has all too often been accepted as the status quo for the industry. While we have seen a rise in environmental awareness initiatives at the studio level, sustainable production documentation, transparency and coordination in the motion picture industry remain inconsistent, mismanaged and largely ineffective. We as filmmakers have the ability to impact millions of viewers with our innovative, inspiring messages. Yet we continue to do so while simultaneously employing antiquated practices.
Earth Angel’s mission is to integrate a standardized method of environmental accountability throughout the entertainment industry. Our sustainability consulting services provide the skilled labor, equipment, metrics and resources that effectively reduce the carbon footprint of entertainment productions, while increasing efficiency and leaving a positive impact on local communities. We believe that entertainment should never be made at the expense of the environment, but instead harnessed for its cultural influence to effect positive social and environmental change in our society.
Businesses around the world are actively participating in the Triple Bottom Line economy (People, Profit, Planet) and proving that sustainable business practices make not only wise environmental sense but also sound economic sense. What if there was a way to make movies without wasting resources, while simultaneously helping people? What if we found a way to effectively merge environmental policy with practice amidst the chaos that is a film set? And what if we produced qualitative change that we can quantify? Earth Angel’s work is living proof that integrating sustainability into film and television production is not only possible, but can actually be more efficient and cost effective. The time has come to stop thinking about sustainability in terms of compliance and risk management and to start thinking about it as an opportunity to do better business and to take the film industry into the future.